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Cost:

Registration Rate: $529 +HST

HBA Members use EQHBA24 to save 10%

Venue:

Earth Rangers (Theatre Room) 9520 Pine Valley Dr Woodbridge, ON

29 October, 2024 1:00 PM – 4:30 PM

Are you interested in offering your clients homes that are ‘the ultimate in comfort and efficiency’? This is an excellent opportunity for Sales and Marketing reps with builders and Real Estate professionals alike to understand and communicate the benefits of high performance, energy efficient houses to homebuyers and home owners.

This course reflects the advancements in technology and innovations in the Canadian housing industry, and during the session, participants will learn how to translate the new technical features of high performance homes into tangible benefits that a homeowner can grasp and consider as valuable and desirable for their families and lifestyle.

Please review details carefully: This is a 2-part training workshop, and participating in/attending both parts is a requirement. Part 2 is in-person and the venue is in the GTA.

Part 1October 29th

Time: 1:00pm – 4:30pm EST

Location: online via Zoom  (Mandatory - participants should have camera access)


Part 2November 7th

Time: 8:00am – 12:30pm EST

Location: Earth Rangers – Theatre Room (9520 Pine Valley Dr, Woodbridge)

High Performance Home Sales – 2 part workshop

Course Content

Other course components students will learn:

  • Discover factors that are driving the Canadian housing market toward higher levels of energy performance.
  • Discover what we can learn from current builder sales staff in the field.
  • The technical features of high performance homes and how they improve homebuyers’ lives.
  • The compelling trends in energy efficiency.
  • Tips and techniques for translating the benefits of the value of those features.
  • Gain insight on why homeowners should care.
  • Gain insight on what we want our homebuyers to think and feel about high performance homes.
  • Be able to identify the target user groups and why they care.
  • Know how we should talk about Net Zero Homes with buyers.
  • Opportunities in new and existing homes.
  • The financial bonus.

Who Should Attend

  • Real Estate brokers
  • Agents
  • Builder Sales
  • Marketing staff
  • Also beneficial for any employees who have contact with potential customers

Instructor

Gord Cooke

Gord Cooke

President, Building Knowledge Canada

There are few professionals in Ontario that can match Gord Cooke’s broad knowledge of the inner workings of a house. Highly regarded in the Ontario homebuilding industry, Gord is a professional engineer, trainer, author, and industry consultant.

For over 35 years, Gord has helped builders and HVAC contractors implement innovative technologies and build better homes. He is an effective and passionate educator and advocate for better building practices, improved indoor air quality, and energy efficiency.

Most recently, Gord was awarded one of just five “hall of fame” 2022 Clean50 Lifetime Achievement Awards

Contact

For questions, please contact EnerQuality’s training team at training@enerquality.ca

Cancellation Policy

EnerQuality endeavours to be as flexible as possible with our cancellation policy. In the event you are unable to personally attend a workshop, you may, with prior notice, substitute another representative from your company. A refund (less $50 administration fee) will be issued for cancellations made up to 14 days in advance of the workshop. Contractual obligations and agreements with third parties may require for the policy to be amended or revised from time to time. EnerQuality reserves the right to reschedule, relocate, or cancel events. Should this be required, we will provide prior notice to all registrants.

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